{"id":2101,"date":"2025-08-01T13:14:51","date_gmt":"2025-08-01T13:14:51","guid":{"rendered":"https:\/\/karovlegal.com\/?page_id=2101"},"modified":"2025-08-01T14:02:05","modified_gmt":"2025-08-01T14:02:05","slug":"elementor-2101","status":"publish","type":"page","link":"https:\/\/karovlegal.com\/en\/elementor-2101\/","title":{"rendered":"DANSKA I AUTORSKA PRAVA NAD LICEM, GLASOM I TELOM \u2013 VREME JE DA STANEMO I RAZMISLIMO"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"2101\" class=\"elementor elementor-2101\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c0e53af e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"c0e53af\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cd94eda elementor-widget elementor-widget-heading\" data-id=\"cd94eda\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">DANSKA I AUTORSKA PRAVA NAD LICEM, GLASOM I TELOM \u2013 VREME JE DA STANEMO I RAZMISLIMO<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-75abda5 e-ecs-flex e-flex e-con-boxed e-con e-parent\" data-id=\"75abda5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;ecs_container_type&quot;:&quot;flex&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b49724d elementor-widget elementor-widget-heading\" data-id=\"b49724d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">U Danskoj je nedavno predlo\u017een zakon koji bi mogao da promeni na\u010din na koji razmi\u0161ljamo o sopstvenom identitetu u digitalnom svetu. Naime, predlog zakona predvi\u0111a da ljudi dobiju zakonsko pravo kontrole nad kori\u0161\u0107enjem svog lica, glasa i tela odnosno da ono \u0161to nas \u010dini nama ne mo\u017ee biti iskori\u0161\u0107eno bez na\u0161e dozvole.\n\nU praksi, to zna\u010di da ako neko \u017eeli da koristi ne\u010diji glas, izgled ili pokrete u svrhu reklame, kreiranja sadr\u017eaja, ili bilo kog drugog komercijalnog ili javnog prikazivanja mora imati izri\u010ditu saglasnost te osobe. I ne samo to, to pravo bi bilo nasledno, \u0161to zna\u010di da ni nakon smrti osoba ne bi mogla biti iskori\u0161\u0107ena bez dozvole naslednika.\n\nZakon je jasan odgovor na rastu\u0107u upotrebu ve\u0161ta\u010dke inteligencije i deepfake tehnologije, koje omogu\u0107avaju da bilo \u010dije lice i glas budu \u201epozajmljeni\u201c bez znanja te osobe. I dok su ovakvi slu\u010dajevi sve \u010de\u0161\u0107i  pravna regulativa u ve\u0107ini zemalja, uklju\u010duju\u0107i i Srbiju, jo\u0161 uvek ne prepoznaje ovu vrstu zloupotrebe kao poseban pravni problem.\n\nKod nas se za\u0161tita identiteta, glasa i lika sprovodi kroz kombinaciju zakona Zakon o za\u0161titi li\u010dnih podataka, Zakon o autorskom i srodnim pravima, Zakon o obligacionim odnosima (pravo na naknadu \u0161tete zbog povrede li\u010dnih prava), pa \u010dak i Krivi\u010dni zakonik u nekim slu\u010dajevima, kada do\u0111e do te\u017ee povrede ugleda ili prava li\u010dnosti. Ali ne postoji jedinstven, moderan zakonski okvir koji bi odgovarao izazovima digitalnog doba.\n\nU konkretnom slu\u010daju, ako bi neko u Srbiji koristio va\u0161 lik u deepfake videu ili vas predstavio u spotu koji niste snimili pravna za\u0161tita bi zavisila od interpretacije sudske prakse, \u0161to \u010desto zna\u010di duga\u010dak i neizvestan proces.\n\nZato je danski model va\u017ean  jer donosi preventivnu, a ne samo reaktivnu za\u0161titu, i jasno prepoznaje pravo pojedinca da kontroli\u0161e sopstveni identitet, ne samo kao deo privatnosti, ve\u0107 kao stvar autorskog i li\u010dnog prava.\n\nMo\u017eda je vreme da se i na\u0161e zakonodavstvo otvori prema ovim pitanjima. Jer ako ve\u0107 \u017eivimo u vremenu u kojem algoritmi znaju da \u201eprogovore na\u0161im glasom\u201c \u2013 onda barem zakon mora da zna da ka\u017ee: \u201eStani. To nije tvoje.\u201c<\/h3>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>DANSKA I AUTORSKA PRAVA NAD LICEM, GLASOM I TELOM \u2013 VREME JE DA STANEMO I RAZMISLIMO U Danskoj je nedavno predlo\u017een zakon koji bi mogao da promeni na\u010din na koji razmi\u0161ljamo o sopstvenom identitetu u digitalnom svetu. Naime, predlog zakona predvi\u0111a da ljudi dobiju zakonsko pravo kontrole nad kori\u0161\u0107enjem svog lica, glasa i tela odnosno [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_surecart_dashboard_logo_width":"180px","_surecart_dashboard_show_logo":true,"_surecart_dashboard_navigation_orders":true,"_surecart_dashboard_navigation_invoices":true,"_surecart_dashboard_navigation_subscriptions":true,"_surecart_dashboard_navigation_downloads":true,"_surecart_dashboard_navigation_billing":true,"_surecart_dashboard_navigation_account":true,"site-sidebar-layout":"no-sidebar","site-content-layout":"page-builder","ast-site-content-layout":"full-width-container","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"disabled","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-2101","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>DANSKA I AUTORSKA PRAVA NAD LICEM, GLASOM I TELOM \u2013 VREME JE DA STANEMO I RAZMISLIMO - Karov Legal | IT, GDPR Law &amp; Compliance<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/karovlegal.com\/en\/elementor-2101\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"DANSKA I AUTORSKA PRAVA NAD LICEM, GLASOM I TELOM \u2013 VREME JE DA STANEMO I RAZMISLIMO - Karov Legal | IT, GDPR Law &amp; Compliance\" \/>\n<meta property=\"og:description\" content=\"DANSKA I AUTORSKA PRAVA NAD LICEM, GLASOM I TELOM \u2013 VREME JE DA STANEMO I RAZMISLIMO U Danskoj je nedavno predlo\u017een zakon koji bi mogao da promeni na\u010din na koji razmi\u0161ljamo o sopstvenom identitetu u digitalnom svetu. 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